Augusta, Georgia
The Patch
Augusta's municipal course has been called the Cabbage Patch since 1951, and never as a compliment. The city has now leased it for 50 years at $1 a year to a partnership including the Masters' own charity, which honored the cabbage in the new logo.
LOCATION
Augusta, Georgia
OPENED
December 1928
ARCHITECT
David Ogilvie
ACCESS
Public
OWNERSHIP
Municipal
GREEN FEE
$95
By the 1990s the fairways at Augusta Municipal had worn through in places, down to the red clay underneath, and a ball struck perfectly well down the middle of a hole would finish on bare dirt. So the course wrote itself a rule: players were permitted to pick the ball up and set it down again on the nearest patch of grass they could find.
Thirty years later those same 18 holes sit five miles northwest of Augusta National, rebuilt from the dirt up, and a local can walk them for $25. On January 1st 2025, the city handed over 143 acres on a 50-year lease at a rent of $1 a year. The tenant closed the place, spent 16 months rebuilding every hole, and reopened on April 15th 2026, three days after the Masters. That tenant, Patch Project, is the union of Augusta Technical College, First Tee of Augusta, and Masters Tournament Charities. The Augusta Press reported that this new entity is registered at 2604 Washington Road, which also happens to be the address of Augusta National Golf Club.
Nobody can agree why it is called that
The course offers three explanations of its own nickname and declines to choose between them. Around 1951 a man named Charles J. O'Connor looked the place over and told the head professional, Red Douglas, that it resembled a cabbage patch. That was not a compliment. There was also, at various times, an actual vegetable garden including cabbages growing beside the tenth tee, planted by Douglas himself. People fond of the course have always preferred this version. And then there is the local rule from the 1990s, the one about finding a patch of grass, which arrives at the same name by a different and considerably less charming road.
Two of those are insults. One is a vegetable garden. Which version a person tells you says a good deal about how they feel about the golf course, and the choice was about to be made permanent by people who had never had to play it.
Sand greens and a garden
David Ogilvie laid out nine holes here in December 1928, on ground that had been Camp Hancock, a training camp for World War I. The greens were sand, oiled to keep them from blowing away, and a player dragged a mat across his line before putting. Nine more holes followed the next year, which is the 18 the course has played ever since. Ogilvie was a Scot who had already built the Hill Course at Augusta Country Club, which runs along the ridge above Amen Corner. The same man is responsible for a golf course almost nobody can get on and a golf course that costs $25.
Lawson "Red" Douglas became head professional in 1946, leased the course from the city six years after that, and ran it with his family for the next 41 years. The Patch integrated in May 1964, after years of work by the local NAACP chapter, and for decades afterward it was the center of Black golf in Augusta.
Jim Dent came out of that. He learned the game caddying here as a boy, turned professional, and won 12 times on the senior tour, which makes him the best player this golf course ever produced. His son later became its head professional. The city renamed the entrance road Jim Dent Way in 2020, and he died in May 2025, 11 months before the course reopened.
His Callaway Big Bertha is in a glass case in the new pro shop.
What a municipal course costs a city
Between 2017 and the closure, Augusta spent roughly $3.2M on the golf course, according to the city's own check register as reported by The Augusta Press. That is about $500,000 a year on an amenity most of the city never used. What the ledger does not capture is how hard Augusta had worked at not doing this.
Red Douglas held the lease for 41 years. In 2012 the city rented the entire course to a holding company for $1,000 a month, and turned down a rival bidder who had offered five times as much. Eight months later the city took it back. Twelve thousand dollars a year for 143 acres is close to free, and it was still not cheap enough for anyone to make this golf course work. Cypress Golf Management then ran it from 2013 to 2023, promising on arrival that fees would stay in the mid-twenties and that the place would turn a profit by 2017. It did neither. Add up the years and Augusta has directly operated its own golf course for a minority of the time it has owned one.
Then Hurricane Helene came through in September 2024 and took about 400 trees with it. The term sheet drawn up afterward describes the property as dilapidated, extensively damaged, and not fully operational, which is the sort of language that ends an argument. Whatever the city's plan had been, it stopped being the plan.
What followed is not a sale, and not quite a lease either. Augusta leased the land to the Augusta, Georgia Land Bank Authority, and the land bank subleased it to Patch Project. A land bank exists to take vacant, tax-delinquent and dilapidated property and return it to use. In practice it is where Augusta puts what it can no longer afford to keep. Weeks earlier the same authority had sold West Vineland Park to Augusta National for $350,000, one acre with a tennis court and a playground, assessed at $58,300. The Patch was on that same road, and everyone involved could see where it led.
The city did not leave entirely. It still supplies the water, the sewer and the stormwater, and sales tax money went into the construction. The term sheet does have the tenant fronting the cost for the raw water line and absorbing half of it up to $2.75M. What Augusta National spent on everything else has never been disclosed. The mayor said tens of millions, and nobody has corrected him.
Seven counties, two states
The money bought a course that is easier to play than the one it replaced. The old Patch ran about 5,800 yards through narrow fairways to small, severely pitched greens, which is the polite way of saying it was hard the way underfunded courses are hard, by neglect rather than by design. Tom Fazio and Beau Welling widened the corridors, enlarged the greens and moved the bunkers to where they make a golfer think rather than where they punish him for turning up. Eleven of the original 18 corridors survive, and Helene, in its way, did the tree work. There was no room for a signature hole, so nobody built one. How long it now plays is anybody's guess. The only figure from the club is Ridley, before it opened, saying the routing could extend to roughly 6,800 yards.
Tiger Woods built the other nine. The Loop is a par-three course tucked into the northwest corner, and beside it a 12-hole putting course that costs nothing at all to play. Those are the parts aimed at people who do not golf yet, and they are the reason a technical college and a junior golf charity are on the lease at all.
The golf is the smaller half of what Woods agreed to. On the same April day in 2025, Augusta National and his TGR Foundation announced a TGR Learning Lab for Augusta. Free STEAM enrichment, health programming and college readiness, running year-round for the Richmond County school system and the districts around it. It opens in 2028. It is not at the golf course. It is going into the former Lamar Elementary School.
Put those two next to each other and the pattern is the one the land bank already drew. A closed elementary school becomes a laboratory. A failing municipal course becomes a golf facility. Two pieces of property Augusta could no longer use, repurposed by the same partnership, in the same city, inside 18 months. Augusta Tech's golf management program has moved onto The Patch and the term sheet obliges workforce programming, so the jobs pipeline is written into the lease itself. The city was not only shedding a cost. It was buying economic development, and it paid with land it had already given up on.
| Round | Local | Visitor |
|---|---|---|
| Mon–Thu | $25 | $85 |
| Fri–Sun | $35 | $95 |
| The Loop | $15 | $30 |
Most municipal courses draw the local line at the city limit. The Patch drew it around seven counties across two states: Richmond, Columbia, McDuffie, Jefferson and Burke in Georgia, Edgefield and Aiken in South Carolina. That is a decision about who the course is for, made quietly, in a fee table, and it is a clever way for the region to trade on a reputation this golf course did nothing to earn.
Charging a visitor more than a resident is entirely ordinary, and at most municipal courses the gap is modest, a third again on top of the local rate. Here it is 3.4 times on a weekday, and the gap is not a markup. It is the funding mechanism to ensure the facility endures. The Patch is a public golf course in a town where, for one week every April, visiting golfers will pay very nearly anything, and it is those visitors who pay for the $25 round everybody else gets. The tournament's own charitable arm co-owns the entity collecting from them. No other municipality in America can run this play, because the demand is not transferable. It is not really demand for a golf course. It is demand to be in Augusta in April.
The insult on the hat
For at least a decade before the rebuild the course signed itself in a maroon script: "Augusta" set above "MUNICIPAL GOLF COURSE" in letterspaced capitals, with "Est. 1928" tucked in at the side. It is, unmistakably, a country club mark, the mark of a place that would like you to know it has been here a while. Nobody will say who drew it, or who drew the ones that replaced it. It flew over a golf course losing $500,000 a year, one that had needed a local rule to help its golfers find grass.
The mark that replaced it was unveiled by Fred Ridley during Masters week in April 2025. It is a cream script reading "The Patch," set above "AUGUSTA MUNICIPAL GOLF COURSE" in letterspaced capitals, with "Est. 1928" beneath.
In use through the Cypress Golf Management years. Designer unidentified.
The same lockup. The nickname is now the name.
Set them side by side and the striking thing is how little moved. Script wordmark on top, letterspaced municipal subtitle underneath, founding year below. The grammar is identical. What changed is which name is set large: the nickname climbed to the top line and the official name dropped to the subtitle, so the insult became the masthead and the real name became the small print. Augusta National licenses almost nothing and polices the words broadcasters may use on air. Handed a municipal golf course to name, it kept the old lockup and swapped in what Augusta golfers had been calling the place, not always kindly, for 70 years.
The cabbage is the secondary mark, and it is the one selling hats.
The founding year split around the tee.
A sub-brand for the nine-hole course, endorsed to the parent.
A head of cabbage on a tee, 19 and 28 either side of the shaft. Ridley said the logos nod to the cabbage garden behind the fourteenth green and later beside the tenth tee, which is to say that of the three origin stories the club took Red Douglas's vegetables. Not O'Connor's insult. Not the local rule. Offered a contested piece of local history, an institution that has spent 90 years curating exactly this sort of thing chose the kindest version available and put it on sale in the pro shop.
The Loop got a mark of its own, which is the detail that gives the whole thing away. A ring with a golf ball resting in the gap, "The Loop" in the same script as the primary, "at THE PATCH" beneath it in capitals. That is an endorsement lockup, the standard grammar for a sub-brand borrowing its parent's authority, and somebody built one here for a nine-hole par-three course that a beginner can play for $15. Municipal courses do not commission brand architecture. Institutions that intend to be visited for a century do.
What a dollar a year does buy
The affordability turns out not to be merely a promise. The term sheet caps the local resident green fee at $50 a day. The rate today is $25. So the covenant protecting Augusta golfers from their own landlord permits the price to double before anyone has broken a word of it, and the lease runs to 2075. The rest is real and mostly unglamorous: open six days a week, six days a year for nonprofits, youth and workforce programming, capital improvements at the tenant's expense. And the course may close to the public for up to 24 days a year for events and Masters-related demand, which is the one clause where the business shows through the civics.
Every struggling municipal golf course in America is about to be shown this deal, and almost none of them will get it. What Augusta had was not leverage, or a gifted negotiator, or a clever structure that other cities can copy. It had a neighbor with a 100-year balance sheet, a charitable arm that needed somewhere to put its money, and a reason to care what its own city thinks of it. It also had a city whose own economic development ambitions pointed the same way, which is why the education language is in the letter of intent and not in a press release. Those interests aligned. They cannot be made to align somewhere else. That is not a strategy. It is a fact about Augusta.
The course spent 70 years being called a cabbage patch by people who mostly meant it unkindly. It now sells the cabbage to visitors at $95 a round and uses their money to keep the locals at $25, which is the joke arriving 70 years late and landing, for once, on the right side.
Sources
The Augusta Press, Global Golf Post, Golf Digest, Golf.com, LINKS Magazine, Sports Illustrated, First Call, Golf Inc. Magazine, Andscape, Athlon Sports, WRDW, WJBF, Georgia Land Bank Act, golfthepatch.com, Internet Archive, City of Augusta